In-Game ads coming to the PS3
by frank ~ June 13th, 2008. Filed under: Console Games, Gaming Industry News.
For Playstation 3 owners, your gaming experience is going to get a lot more commercial, and cluttered, and distracting, etc. etc. insert sellout rant here. But naturally, if Sony is to be believed, it’s all going to be subtle and stuff.
How much does Sony stand to gain by opening up the PS3 to advertisers? By some estimates, around $100M over the next three years.
One reason, according to Sony, behind the move is that gamers found that ads in their game environments made them “more realistic”.
Right. Hooray for the sound of realism: ka-ching ka-ching.
